Posts Tagged 'Marketing'

Ride the Twitter wave with these tips

Twitter has washed over Asheville and Western North Carolina in a big wave. It’s been embraced by local mainstream media, and it’s been growing in a number of local publishing entrepreneurs who are building networks and audience with the micro-blogging service. It’s also a great way to promote and follow events like this weekend’s Bele Chere Festival in Asheville.

A couple of good examples of local small businesses using Twitter include Blanchard Hyundai and AskAsheville. You can follow Iwanna at www.twitter.com/iwanna.

But for most small businesses, Twitter remains somewhat of a mystery. Just in time, Twitter has released “Twitter 101 For Business” that is a great primer for small businesses.

Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business. Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company…

via Twitter 101 for Business — A Special Guide.

Using very simple tools such as the new Twitter widget and a simple website creation tool — such as the disposable web-site creator DinkyPage — anyone can create a niche-specific information site to share with customers, colleagues and friends. Check out Iwanna’s Internet Marketing Tips here for more free website tools.

To show you how simple it can be, we’ve created an Asheville Tweets page that includes an Asheville Twitter feed and a Pack Square-based webcam courtesy Wilcox Travel. Check it out.

And so, as an added bonus, now you’ve gained some expertise so you can talk the talk at the pub.

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How to use a free blog to sell your house

A blog post on a website about taking better pictures gives great advice on how to use a free blog service to help sell your house.

We are hoping that the market is not completely dead — only mostly dead, as Miracle Max says in The Princess Bride. But we are realistic and do know we’ll need all the help we can get.

And, yeah, they also go into detail about how to take really good pictures of your house. The site is called Strobist.

Make sure you post the URL of your house blog in your classified ad at Iwanna.com, Western North Carolina’s largest free classified site. Go here to post your house for free in our Castles section.

Marketing in a recession

In 1927, the economist Roland Vaile found that firms that kept ad spending stable or increased it during the recession of 1921-22 saw their sales hold up significantly better than those which didn’t. A study of advertising during the 1981-82 recession found that sales at firms that increased advertising or held steady grew precipitously in the next three years, compared with only slight increases at firms that had slashed their budgets. And a McKinsey study of the 1990-91 recession found that companies that remained market leaders or became serious challengers during the downturn had increased their acquisition, R. & D., and ad budgets, while companies at the bottom of the pile had reduced them.

via Silicon Alley Insider.


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September 2017
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