Posts Tagged 'advertising'

Ride the Twitter wave with these tips

Twitter has washed over Asheville and Western North Carolina in a big wave. It’s been embraced by local mainstream media, and it’s been growing in a number of local publishing entrepreneurs who are building networks and audience with the micro-blogging service. It’s also a great way to promote and follow events like this weekend’s Bele Chere Festival in Asheville.

A couple of good examples of local small businesses using Twitter include Blanchard Hyundai and AskAsheville. You can follow Iwanna at

But for most small businesses, Twitter remains somewhat of a mystery. Just in time, Twitter has released “Twitter 101 For Business” that is a great primer for small businesses.

Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business. Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company…

via Twitter 101 for Business — A Special Guide.

Using very simple tools such as the new Twitter widget and a simple website creation tool — such as the disposable web-site creator DinkyPage — anyone can create a niche-specific information site to share with customers, colleagues and friends. Check out Iwanna’s Internet Marketing Tips here for more free website tools.

To show you how simple it can be, we’ve created an Asheville Tweets page that includes an Asheville Twitter feed and a Pack Square-based webcam courtesy Wilcox Travel. Check it out.

And so, as an added bonus, now you’ve gained some expertise so you can talk the talk at the pub.


“Priceless” deals around WNC in an iPhone app

Mastercard has released a cool iPhone app that allows you to share the best shopping deals in your area.

[Priceless Picks is] a social app that allows consumers to point out their best deals at their favorite local spots for all to see. The app uses the iPhone location services to figure out where you are. It then shows you on a map and shows all the deals others have placed around you.

via An App To Show You Mastercard “Priceless” Deals: Priceless..

If you’re in the Asheville area, download the application to your iPhone and you’ll find deal alerts from Smiley’s, Cinebarre, TracPhone, Advance Auto Parts, Grove Park Inn, and now Iwanna — Western North Carolina’s home for free classified ads.

TechCrunch adds:

If you want to add you own deal, you simply click the “+” button, and enter the relevant details. It will tag the place at whatever your current location is.

Effecting change for small business

A good blog post for entrepreneurs:

In order to be successful, you have to be open minded. You have to be willing to change. You have to accept that your plans might be complete garbage and that you need to start over from scratch.

via Things About Our Business That Didn’t Go According To Plan |

Small businesses in Western North Carolina have turned to Iwanna for  their entrepreneurial and advertising needs for more than 30 years. And now Iwanna has a new section devoted to their endeavors called Business & Agriculture. Check it out.

Green i-House is volcanic trend

Modular home builder Clayton Homes and its new  i-House are suddenly volcanic in Google Trends.

The I-House looks like a house you’d order from Ikea, sounds like something designed by Apple and consists of amenities–solar panels, tankless water heaters and rainwater collectors–that one would expect to come from a offbeat green company out of California selling to a high-end market. But Clayton Homes, one of the largest manufacturers of mobile homes out of Maryville, Tenn., is looking to enter the market of environmentally friendly, prefab homes with a model that is seriously affordable.

via Clayton Homes I-House – Affordable Prefab Green Homes Powered on a Dollar a Day – Popular Mechanics.

Tech publication Fast Company also published an article about it here.

The Washington Post published an article recently here.

A blog about the i-House is here.

A lot of the attention on the i-House is a result of Berkshire Hathaway’s annual shareholder meeting this past weekend, when the Oracle of Omaha, Warren Buffet, addressed shareholders. He bought Clayton Homes in 2003 for $1.7 billion.

Some of the interesting reader comments on recent stories about the i-House:

“Looks like a house boat that ran aground.”

“Will these be set up in an i-Home park?”

Iwanna has some of the deepest sales information on modular and mobile homes, including Clayton Homes and others, in the Carolinas. Browse Carolina modular homes on

How to use a free blog to sell your house

A blog post on a website about taking better pictures gives great advice on how to use a free blog service to help sell your house.

We are hoping that the market is not completely dead — only mostly dead, as Miracle Max says in The Princess Bride. But we are realistic and do know we’ll need all the help we can get.

And, yeah, they also go into detail about how to take really good pictures of your house. The site is called Strobist.

Make sure you post the URL of your house blog in your classified ad at, Western North Carolina’s largest free classified site. Go here to post your house for free in our Castles section.

Marketing in a recession

In 1927, the economist Roland Vaile found that firms that kept ad spending stable or increased it during the recession of 1921-22 saw their sales hold up significantly better than those which didn’t. A study of advertising during the 1981-82 recession found that sales at firms that increased advertising or held steady grew precipitously in the next three years, compared with only slight increases at firms that had slashed their budgets. And a McKinsey study of the 1990-91 recession found that companies that remained market leaders or became serious challengers during the downturn had increased their acquisition, R. & D., and ad budgets, while companies at the bottom of the pile had reduced them.

via Silicon Alley Insider.

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July 2019
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