Poll shows Americans adopt a more frugal lifestyle

Zogby International today documented America’s trend toward a more frugal lifestyle with poll results showing that the recession is affecting more than just discretionary spending.

Pollster John Zogby said:

Increasing numbers of people have become less materialistic and more interested in other, simpler forms of personal fulfillment.

via Zogby International.

The survey asked questions about economic lifestyle changes and found that cost-cutting is prevalent in all demographic groups — even those making over $250,000 a year. Americans are not just driving and eating out less, but they are reducing their housing expenses and are purchasing more second-hand apparel.

Iwanna has been the primary source for frugal shoppers in the Carolinas for more than 30 years. Now it is the area’s largest online user-generated shopping network.

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